Google & Meta ads
Google Ads & Facebook ads in Kenya. Tracked to the sale, not the click.
We plan, run and track Google, Facebook and Instagram ads so you can see which shilling brought which customer — and stop paying for the ones that bring nobody.
- Google Ads
- Facebook & Instagram
- Tracking done right
- Plain-words reports
Ad budget planner
What your ad budget buys in Kenya.
Pick where you want to advertise and a daily budget. You get the monthly spend and a realistic range of clicks — before anyone asks you for money.
Click costs are typical Kenyan ranges published by agencies in September 2026 (Meta KSh 10–50, Google KSh 15–150). Your industry and targeting move them.
Good for reaching people who don’t know they need you yet.
Google Ads · Months 1–3
Sherehe Events: 5+ enquiries a day.
A Google Ads campaign pointed at a catalogue built to convert — itemised quotes and M-Pesa deposits — so every click had somewhere useful to land.
Google Ads campaign · in its first three months live · owner-reported. Now always on page 1 of Google — position 5.
Where to spend first
Google catches demand. Meta creates it.
Google Ads
Reaches people already searching
“Tent hire Nairobi”, “label printing Kenya” — they want it now.
Best for services and urgent needs
Repairs, hire, printing, clinics, legal — anything people search for.
Pay per click
Clicks cost more, but the people clicking are closer to buying.
Facebook & Instagram
Reaches people before they search
Shown to the right age, area and interests while they scroll.
Best for products people see and want
Fashion, food, décor, beauty, events, new launches.
Cheaper reach
Lower click costs — but it takes good photos and offers to turn a scroll into a sale.
Why our ads cost less over time
We track every step — so ads learn what sells.
Ads that only count clicks optimise for clicks. Ads that are told which clicks became enquiries start finding more people who enquire. That is what the tracking is for.
The ad
Someone sees it on Google, Facebook or Instagram.
The click
They land on the right page — not your homepage.
The enquiry
They call, WhatsApp, fill a form or pay.
The signal
Pixel, Conversions API and Analytics report the enquiry back.
The learning
The ad platform shows your ads to more people like them.
Price
Ads are run inside Gain Traction — three months, one price.
Setting up, running, tracking and reporting your ads, together with SEO and site health. Ad spend is separate and paid straight to Google or Meta from your own account.
Gain Traction Basic
KSh 25,000
total for 3 months
A small business with a focused website and one clear service or product line.
Gain Traction Standard
KSh 45,000
total for 3 months
A growing business with several services, a bigger catalogue or more than one location.
Gain Traction Advanced
KSh 120,000
total for 3 months
An established company with a large website, many products and ambitious targets.
How much do Facebook ads cost in Kenya?
Meta lets you start from about KSh 100 a day, but most small businesses in Kenya spend KSh 500–1,500 a day to see real results. A click usually costs KSh 10–50 depending on your audience and industry.
How much do Google Ads cost in Kenya?
There is no minimum. Clicks in Kenya commonly cost KSh 15–150, and more in competitive fields such as insurance or law. Many Nairobi businesses spend KSh 15,000–80,000 a month.
Is the ad budget included in your price?
No. Your ad spend is paid directly to Google or Meta from your own account, so you always see exactly where it went. Our work — setting up, running, tracking and reporting — is part of the Gain Traction programme.
Google Ads or Facebook ads — which is better?
Google reaches people already searching for what you sell, so it usually brings buyers faster. Facebook and Instagram reach people before they are searching, which suits products people discover by seeing them. Many businesses use both, with Google first.
How soon will I get enquiries from ads?
Ads can bring visits on the first day they run. Turning visits into enquiries at a good cost usually takes a few weeks of testing and adjusting — which is why tracking matters from day one.
Do I need a website to run ads?
For Facebook you can send people to WhatsApp, but a proper page converts better and lets the ads learn from real enquiries. For Google Ads, a fast, clear landing page makes each click cheaper.
Guides from our desk
Read before you decide
Google & AI
How to get your business on Google — Search, Maps and AI answers
A step-by-step guide for Kenyan business owners: your free Google Business Profile, your website in Google Search, and what makes ChatGPT and Gemini recommend you.
AI & automation
How to use AI (super intelligence) in your business in Kenya
Nine practical ways Kenyan businesses are using AI — now also called super intelligence — what each one costs in time and money, and the mistakes to avoid.
Pricing
How much does a website cost in Kenya? (2026 price guide)
Real prices for business websites and online shops, the yearly costs nobody mentions, the red flags in a cheap quote — and a calculator for your first year.
Free strategy call
Let’s find out what your website could bring in.
We look at your business, your competitors and what you need — and you leave with a clear plan, even if you don’t work with us.
- 0757 178 417
- WhatsApp 0757 178 417
- info@omokah.com
- Woodley, Nairobi — we meet in person. Clients across Kenya & worldwide.