Questions & answers

Everything you want to ask before you call us.

Prices, timelines, M-Pesa, domains, SEO and AI — 42 straight answers. Type what you are wondering about.

Pricing4

How much does a website cost?

A business website starts from KSh 30,000 (up to 20 pages) and a website with an online shop and payments starts from KSh 70,000 (up to 80 pages). These are guides based on current clients — the final price is agreed after we meet and understand your business and the work needed.

Are domain and hosting included?

No. Your domain name and hosting are paid separately, so you always know exactly what each part costs.

Is the Gain Traction price per month?

No. Basic (KSh 25,000), Standard (KSh 45,000), Advanced (KSh 120,000) are totals for the whole three-month programme. Which tier fits depends on the size of your business, your website and what you need.

What does AI implementation cost?

It depends entirely on what you want AI to do. Book a free AI audit — we look at your business and give you a clear quote.

Websites & online shops7

What is included in a business website?

An admin panel so you can update it yourself, a standard CRM that saves every enquiry, standard SEO set-up, a mobile-first design that loads fast on Safaricom data, WhatsApp and call buttons on every page, and training for you and your team. The Business Website covers up to 20 pages from KSh 30,000.

What is the difference between a business website and an online shop?

A business website brings in calls, chats and quote requests. An online shop (Commerce Website, from KSh 70,000) adds products, a cart and checkout with M-Pesa, card and bank payments, with orders managed from your admin panel.

Can customers pay with M-Pesa on my website?

Yes. We connect M-Pesa — usually as an STK push, where a payment prompt appears on the customer’s phone — along with card and bank payments. You need a Till or Paybill number registered to your business.

Do you use WordPress?

Our websites are custom-built rather than WordPress templates, with our own admin panel. That keeps them fast, free of monthly plugin fees and built around how your business actually works.

Will my website work on phones?

Yes. We design for the phone first, because that is where most Kenyan customers are, then adapt it for larger screens.

Can you take bookings or reservations online?

Yes. Customers can book tables, rooms, sessions or hires, pay a deposit by M-Pesa and receive a confirmation.

Do you redesign existing websites?

Yes. We rebuild slow or outdated websites and redirect the old pages to the new ones, so you keep the Google rankings you already have.

SEO, Google & AI6

What is SEO?

Search engine optimisation: the work of making your business show up when customers search for what you sell — on Google Search, Google Maps and in AI answers.

How long does SEO take?

Google’s own guidance is four months to a year for the full benefit. Early signs, such as more impressions in Search Console, often come sooner. SignSoTech went from zero to 3–5 enquiries and calls in its first month, with no ads.

Is Gain Traction charged every month?

No. Basic (KSh 25,000), Standard (KSh 45,000) and Advanced (KSh 120,000) are totals for the whole three-month programme.

Do you set up Google Business Profile?

Yes. We set up or fix your free Google Business Profile — categories, hours, services, photos — and help you build a steady flow of genuine reviews, which is what moves you up on Google Maps.

Can you guarantee first position on Google?

No, and nobody honestly can — Google decides. We show you our work and our clients’ results, and report every month on what moved.

What is AI search, and why does it matter?

More customers now ask ChatGPT, Gemini and Google’s AI which business to use. These tools recommend businesses they can read clearly and trust, so we make your website and profile easy for them to understand.

Ads3

Do you run Facebook, Instagram and Google ads?

Yes — Meta ads (Facebook and Instagram) and Google Ads, set up with proper tracking so you can see which ads bring enquiries.

Is ad spend included in your price?

No. The money paid to Google or Meta for ads is separate, agreed with you, and paid directly to them.

What results have your ads brought?

Sherehe Events, with a Google Ads campaign, had 84,000 impressions, more than 4,000 clicks and 5+ enquiries a day in its first three months.

Apps, AI & automation5

Do you build apps and business systems?

Yes — Android apps, web apps that install on any phone, and the dashboards and systems behind them, connected to M-Pesa, SMS and bank alerts. Linkaa, our payment-alert app, is one of them.

Can AI answer my customers on WhatsApp?

Yes. An AI assistant — super intelligence, as AI is increasingly called — answers from your prices and rules on WhatsApp and your website, and hands over to a person when it should. It is set up after a free AI audit.

Can I get a WhatsApp alert when a payment, order or important email comes in?

Yes. Instant alerts are one of the most requested automations — to you or your whole team, the moment it happens.

Can you connect my systems to each other?

Yes. We integrate M-Pesa (Daraja), WhatsApp, Google, Meta, banks, SMS and AI models, and build secure APIs for your own systems.

How are apps, AI and automation priced?

After a free audit, with one fixed price in writing — because each business needs different things. Running costs of any services used are estimated before you commit.

Domain & hosting4

How much is a domain in Kenya?

A .co.ke domain costs about KSh 1,000–1,500 a year, depending on the registrar. It renews every year.

How much is hosting in Kenya?

Shared hosting, which suits most business websites, costs about KSh 2,500–10,000 a year depending on the provider and plan.

Who owns my domain?

You do. We make sure it is registered in your name, so the website address — and its Google rankings — always belong to your business.

Can you move my website to a new host?

Yes. We move websites between hosts and check that email, pages and rankings carry across.

Working together4

Can I update the website myself?

Yes. Every website comes with an admin panel so you can change text, photos, prices and pages without calling anyone. We train you on it before handover.

What happens after launch?

Minor fixes are covered for an agreed period — most clients choose three months. You also get training, and you can move into Gain Traction whenever you want to grow faster.

I already have a website. Can you help?

Yes. We can revamp it, or — after reviewing it together — you can start directly at Gain Traction. You can join at any stage.

Do we ever meet in person?

Yes. We are based in Nairobi. During Gain Traction there is a planning meeting in person every month, plus a weekly online session.

Results5

Can you get ChatGPT or Gemini to recommend my business?

Nobody can promise that an AI assistant will recommend you. What we do is make your business easy for Google, ChatGPT and Gemini to read and trust — clear pages, structured information, a complete Google profile and honest reviews. That is what they look for.

Where do your clients rank on Google now?

SignSoTech started at position 60 on Google and is now on page 1 for its key searches. Sherehe Events is now always on page 1, at position 5. Colorshade Graphics is now on page 1 for its key searches. (Rankings as at September 2026.)

What can the first month look like?

Every business is different, but our clients’ first months show what is possible: SignSoTech went from zero to 3–5 enquiries and calls in its first month with no ads, Colorshade reached 5,000 Google impressions in its first month, and Sherehe Events was getting 5+ enquiries a day within its first three months.

Why is Partnership only for websites that already pay for themselves?

Because at that point the work is about growing income you can already see. We would rather you spend on building and growing first, and only commit monthly once the website has earned back what it cost.

Can I see proof of your results?

Yes. The figures on this page are snapshots from our clients’ own Search Console and enquiry records. Ask and we will walk you through them.

Linkaa4

Does Linkaa need my M-Pesa PIN or bank password?

No. Linkaa only reads the payment messages your phone already receives. It never sees your PIN, never sends money and cannot move funds.

Does it work with a personal M-Pesa number?

Yes. It works with a personal line, a Till, a Paybill and Pochi la Biashara, because it reads the confirmation SMS that each of them sends.

Which banks are supported?

ABSA bank credit alerts are supported today. Tell us your bank and we add its message format — the system was built so new banks can be added without changing the app.

What phone do I need?

Any reasonably recent Android phone that receives your payment messages. It stays plugged in at the business; Linkaa restarts itself after a reboot.

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